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Design Logix secure HSBC as latest client.
Design Logix have secured HSBC Bank as their latest email marketing client. HSBC required a system that would allow them to send out special invitations to specific clients reliably and then allow them to track the results. Thats where Logix Mail came in. Working closely with our strategic partner Penfold Studios, we provided the foundations to create a effective e-marketing campaign that allowed HSBC to track who opened the emails, who replied to them and who clicked on any links on the email.
To increase the effectiveness of the campaign a bespoke HTML email newsletter was created looking at improving conversions and increasing response to the campaign.
The end result was a success for the campaign and the the event itself.
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The client required a fully content managed solution and a design which focussed on converting visitors into sales.
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