AFFILIATE MARKETING STRATEGY

An excellent way to increase traffic to your site is through Affiliate Marketing. £3 Billion sales were generated from this marketing channel last year and the UK Affiliate market grew by a massive 45% (E-consultancy’s ‘Network Buyers Guide’ 2008). It is an efficient and solid online marketing tool that is becoming more and more successful for businesses.

Affiliate marketing is a form of off-site marketing that is an extremely effective marketing tool. It is very focussed on addressing the interests of individual clients through affiliate channels. Affiliate marketing encourages other websites to become advocates of your products and services with an aim to increase your online presence and sales through higher exposure. The costing of this form of marketing benefits businesses because it is paid on results rather than up front. For example, a website will have your banner on their website. When a visitor clicks on the link to your website this will be tracked. If a sale is made, the affiliate will take a small percentage of the total amount the product or service was sold for. The result is that your business has a new client and sale and the affiliate is encouraged to try and make more sales for you; it is like having a number of marketing departments in other companies working for your business! Affiliate Marketing is a cost-effective way of improving your advertising.

Design Logix offers an extensive Affiliate Marketing strategy which can help your business. We firstly create the software which will track the sales on your website and then focus on your particular niches, interests and sectors so that we find the best affiliates for your business. This technique can then be synchronised with other marketing strategies to make a full solution marketing strategy. By using Design Logix’s Affiliate Marketing strategies you can expect increased traffic and online exposure.

The benefits of Design Logix’s Affiliate Marketing strategies are:

  • Your own Affiliate Marketing System which allows you to track affiliates, see sales and costs and follow leads.
  • Pre-Qualified leads, as the affiliate is indirectly linked to your services therefore visitors are already pre-disposed and more likely to produce a sale.
  • A variety of online advertising methods, from banners to simple text links.
  • Professional one-to-one project management that keeps you regularly updated and informed of how the project is proceeding.

If you would like a quote or more information for our Affiliate Marketing strategies please contact us on 0845 467 7128 or via email. Our team is always happy to help.