about the project
The client came to us with the request to help them get bookings from their website. After a consultation we identified the following aims for the client:
- To improve the website’s design to with the aim to encourage online conversions and enquiries.
- To make the website easily manageable and editable for self reliant maintenance.
- To provide reliable and supportive web hosting for the new website.
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the strategy of the project
- We fully re-designed the website creating an aesthetically pleasing design with focus on call to actions and conversion techniques and which reflected the beauty of the farm and its surrounding landscape. This included a JavaScript photo gallery. Onsite Optimisation was carried out during the website build process to target keywords and help with initial Search Engine Optimisation for the Website.
- We implemented our Professional Content Management System for easy and flexible editing and management of the website.
- We also provided our business hosting package for the website which included email accounts.
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the result of the project
The improved website has increased conversions dramatically with bookings being taken in the first week after its launch. The site is easily managed by the client allowing them to edit text and upload photos to the gallery.
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