Tracey BellTracey Bell

Tracey Bell web design by design logix Tracey Bell web design by design logix Tracey Bell web design by design logix Tracey Bell web design by design logix

about the projectabout the project

Tracey Bell is a leading company in Cosmetic Dentistry. They were looking for a solution to provide them with their e-marketing strategies and to create an effective marketing campaign targeted to a selection of current clients.

the strategy of the projectthe strategy of the project

  1. We created a series of custom designed HTML email templates for the client to send out to their subscribers. The designs were styled to reflect the company’s reputation and the high end market it targets. We used conversion techniques whilst not straying far from the design concepts of the client providing an effective email template that would encourage enquiries.
  2. Through our Email Marketing System ‘Logix Mail’ we were able to provide a reliable, fast and flexible system for the client to send their email marketing campaign. The system allowed them to use customised fields that enabled the creation of personal emails to their target list. This will increase conversions and open rates from the email campaign.

the result of the projectthe result of the project

The email design and use of our system resulted in excellent open rates, high click throughs, low unsubscribes and a quick delivery rate.