Design Logix Web Studios, Business Web Hosting, Web Design, Web Development and Search Engine Optimisation

the strategy of the project

The strategy that would enable the best solution for this client invloved using a variety of strategies to meet the project aims:

1. We created a unique logo to complement the project and provide a friendly feel for the clients company.
2. The concept for the design was complex. We had to create a fun looking website which was easy to navigate with high functionality. We focused on a theme relating to the target audience and the products that were to be advertised users.
3. We created and implemented a dynamic search feature to allow the user to search comprehensively for posted adverts.
4. The website required a series of member levels for users to use the features on the website such as the community forums.
5. A dynamic forum was created that is easily manageable by the client allowing a controlled posting environment.
6. A Blog was created for the website to allow the client to post articles of interest and help with search engine optimisation. This will help to provide constant traffic to the website.
7. The website was implemented into our content management solution to provide easy management of the website which was a necessity with so many dynamic features.
8. We have implemented an organic and directory link building campaign for the website to help with search engine optimisation and generate traffic to the website.
9. Google Web Analytics has been integrated into the website so that the client can measure the success of the website and get a comprehensive view of the visitors visiting the website.