about the project
The client needed a simple system that allowed them to contact members easily on a monthly basis. The newsletter had to match the Golf Club’s current branding and allow space for sponsors to advertise on it.
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the strategy of the project
- We custom designed a unique HTML e-newsletter for the Golf Club matching the criteria we received. In addition we used conversion techniques and call to action links to increase click throughs and open rates.
- Using our email marketing system 'Logix Mail' we were able to provide a system that was easy to use, personal, trackable, affordable and effective for the client’s aims.
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the result of the project
The Client ended up with an email designed to their exact needs creating an effective email marketing campaign.
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