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Email Marketing versus Direct MailDate: 21/11/08
Category: Email Marketing
It’s true that a multi channel approach is often the best way to market your services or products. However there are definite advantages in using email marketing over direct mailing.
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Avoiding Spam FiltersDate: 21/11/08
Category: Email Marketing
Due to the freedom and simplicity of emailing, high levels of spammers have caused legitimate emails to get blocked. So what could be an amazing profit bound email campaign can be stopped in its tracks and potential sales lost.
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Outlook 2007 and Email MarketingDate: 21/11/08
Category: Email Marketing
Outlook 2007. Most businesses use it every day as part of their communication with clients and the outside world but its effect on email marketing campaigns has been significant. Microsoft’s aim of ignoring web standards and making html almost a foreign language has meant HTML email design is even harder work.
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Using Photoshop to create an Online Brand Image for your Clients BusinessDate: 21/11/08
Category: Brand Awarenes, Photoshop, Web Design

One of the things that set big businesses apart from the smaller businesses is brand image. If you were to see the Apple logo on a computer or the AT&T logo on a phone you would know without a doubt who made it. This tutorial will go over how to make a custom logo allowing you the primary basis to build a brand image for any business.
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Designing for Mobile InterfacesDate: 17/11/08
Category: Web Design and Development
Designing for mobile interfaces can be difficult due to the following:

1) The vast number of mobile devices
2) A broad range of browsers
3) Input / output limits
4) Lack of guidelines and resources
5) A lack of standards -
How to Maximise the Potential of Your Website?Date: 05/11/08
Category: Web Design and Development
A website should be more than just a gimmick; it should be an integral part of your business and, as such, should be carefully considered and well thought out. Your website is potentially your biggest marketing tool, a permanent advert and a showcase of your business to millions of internet users. Make the most of it.
Whether you’re setting up or simply improving your website there are numerous things to consider. Use the following questions to help yourself get a clearer picture of what you want from your site.





