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  • Your Email Marketing Subject Line: No Subject?Your Email Marketing Subject Line: No Subject?

    • Date: 28/01/10

    • Category: Email Marketing

    Creating an attention-grabbing subject line is somewhat of an art. As the world has become increasingly digitalised, we are bombarded with emails on a daily basis. You may have the gift of speech, but do you have the gift of persuasive writing?

    The vast number of emails we receive every day are desperately competing for our attention. The nature in which emails are delivered denote that they can sometimes feel a bit impersonal. Based on the subject line alone the recipients decide whether to read the email or to delete it before it has even been opened. 

    Constraint on time in our busy lives forces us to choose in a split second which emails we decide to open and which we delete. Even if the contents of the message is persuasive the “open” rates will suffer unless the subject line is exciting, thereby proving that it is exciting enough to open.

    The number of email marketing campaigns have decidedly multiplied in the last decade due to their cost efficiency and ability to reach a large number of people at the click of a button. Yet the medium has turned into somewhat of a two-edged sword due to the vast volume of companies using email as a marketing tool. Consumers are wary of unrequested messages, many of which are subjected to “spam filters” and therefore never reach the recipients’ inbox. As a result, the subject line of marketing emails must be creative and dynamic enough to appeal to the targeted audience.

    As the purpose of any subject line is to get the marketing email opened, the importance of the subject line cannot simply be ignored. It acts as an introduction to the contents of the email and is therefore a critical component that determines the success of the campaign. If you do not pay enough attention to this seemingly small detail your marketing campaign will pay dearly in its results.

    When you have mastered the art of writing an interesting email subject line your marketing campaign is much more likely to be a success. Make sure that you appeal to consumers curiosity, dare to be different, and make sure you do not leave the subject line blank. What would you say?