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  • Why do Email MarketingWhy do Email Marketing

    • Date: 28/01/10

    • Category: Email Marketing

    Accomplished marketing is essential for businesses that want to retain a competitive advantage in the market, especially since successful marketing increases the visibility of your company. However, it is important to operate within certain rules in order to ensure that your email marketing is not regarded as spam as serious consequences could potentially follow. The emails should therefore always abide to the best practices in the field.

    Email marketing is a great way to promote your business without blowing your budget. Email marketing is associated with less expense than direct marketing as there is no need to pay for postage, and material and production expenses are minimal in comparison. Moreover, email marketing is on average 20 times more cost-effective than mail solicitation and can cost as little as a fraction of a penny for each email (Business Know-How).

    As opposed to conventional mail, email marketing is delivered quickly and the response rate and the fruit of your labour can be seen immediately. Every email you send creates data that is useful for later email marketing campaigns as its success can easily be measured by the number of clicks it generates. The “Click Through Rates” (CTRs) identifies how many people clicked on the links in the email. These links guide the reader through to the relevant site and the recipient of the marketing email can buy products directly from there. In professional marketing systems you can identify who clicked on the links which provides an opportunity to send additional marketing material to these people, if they agree to receive more material. 

    Email marketing is an effective promotional tool as you can reach a large potential client base at the click of a button, and is much more convenient than sending out direct mail. It allows for effective and proactive communication and can also be segmented so that the messages are specifically tailored for the target audience, which in turn increases the success rate of the campaign and helps drive your direct sales as a more personal experience is created for the user. This experience helps to build trust and loyalty which is essential for future sales.