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  • When to Send Your Email Marketing CampaignWhen to Send Your Email Marketing Campaign

    • Date: 02/12/08

    • Category: Email Marketing

    Once you have your email campaign ready and raring to go, there’s only one more thing to do….. Decide when to send it.

    Email Campaign’s can see better results:

    • On certain days
    • At certain times
    • In certain seasons

    It does, as always, depend on your target audience but there are some trends to the above.

    email marketing

    What Day?

    Generally speaking Tuesday and Wednesday are the best days for B2B email campaigns as the recipients are over that Monday feeling and in full stride of their work.

    However for B2C it is Fridays and the weekends that see the best results as this is when consumers are thought to be most active online.

    What Time?

    There are few times of day that are considered to increase the effectiveness of B2B campaigns:

    9 am – Usually the first thing people do when they get into work is check their email so therefore they are more likely to see and open yours.

    2 pm – Feeling fresh after lunch people generally check for correspondence or reply to emails.

    4 pm – People tend to check their emails again before they leave for work so this is a good time to catch them.

    The best time to send a B2C campaign is in the evening and is usually around 9 pm for when people log on to do their internet browsing.

    Season?

    Season’s matter, promotional campaigns for retail can be particularly effective at Christmas compared to other times of the year obviously this is because there is more demand but it means the demand comes your way. B2B generally slow down at Christmas but with the correct email campaign it does not have too.

    The above trends may help in improving your email marketing campaign effectiveness but remember who your target audience is; if they are not likely to follow the trends above then these times probably won’t be as effective.

    Another factor to consider is when is the recipient most likely to respond to your emails as this will no doubt improve the effectiveness of your campaign not only in open rates but in return too.