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  • Outlook 2007 and Email MarketingOutlook 2007 and Email Marketing

    • Date: 21/11/08

    • Category: Email Marketing

    Outlook 2007. Most businesses use it every day as part of their communication with clients and the outside world but its effect on email marketing campaigns has been significant. Microsoft’s aim of ignoring web standards and making html almost a foreign language has meant HTML email design is even harder work.

    So when creating an HTML email template which is cross browser compatible in all email clients including the infamous Outlook 2007, what do you need to be aware of? Well below is a list of some of the key elements that Outlook fails to read, which means you can’t use those elements for template creation:

    outlook

    • Outlook 2007 doesn’t show the CSS style: background-attachment
    • Outlook 2007 doesn’t show the CSS style: background-image
    • Outlook 2007 doesn’t show the CSS style: background-position
    • Outlook 2007 doesn’t show the CSS style: background-repeat
    • Outlook 2007 doesn’t show the CSS style: clip
    • Outlook 2007 doesn’t show the CSS style: display
    • Outlook 2007 doesn’t show the CSS style: height
    • Outlook 2007 doesn’t show the CSS style: position
    • Outlook 2007 doesn’t support background urls in HTML tags
    • Outlook 2007 doesn’t support background urls in css
    • Outlook 2007 doesn’t support background urls in tables, td tags or other html elements
    • Outlook 2007 doesn’t support alt tags for images