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  • Email Marketing versus Direct MailEmail Marketing versus Direct Mail

    • Date: 21/11/08

    • Category: Email Marketing

    It’s true that a multi channel approach is often the best way to market your services or products. However there are definite advantages in using email marketing over direct mailing.

    Here are some that I thought of:

    Email Marketing is much much cheaper than Direct Mailing.

    o Cost of 500 letters sent first class estimated £140.
    o Cost of 500 targeted emails £5.99.

    email marketing

    Email marketing has a shorter delivery time to direct mail.

    o First class direct mail 1-2 days.
    o Email marketing delivery time is a matter of minutes.

    With email marketing it is easier to monitor and measure.

    o With direct mail you have know idea if your letter has reached the correct destination, person or whose opened it until or if someone calls you.
    o A good email marketing system provides full tracking and data capture giving you bounce rates, open rates and click throughs to your website. This means you can follow up any interested recipients.

    So if you ever had to decide which channel to choose to deliver your message which one would it be?