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  • Avoiding Spam FiltersAvoiding Spam Filters

    • Date: 21/11/08

    • Category: Email Marketing

    Due to the freedom and simplicity of emailing, high levels of spammers have caused legitimate emails to get blocked. So what could be an amazing profit bound email campaign can be stopped in its tracks and potential sales lost. 

    For this reason we have decided to give a few simple tips and tactics on wording, to reduce the number of emails from your campaign that end up blocked or junked.

    spam

    Certain words can be tagged by spam filters, the higher the density of these words in your email the more likely it is to get blocked. Such words as seen below are all counted as high profile spam words.:

    o Free
    o Virus
    o Sex

    Your email marketing system should have a spam word checker which will highlight and give you a spam rating for your email. The lower the better.

    By using this technique to avoid spam filters, open rates can dramatically increase and with them the effectiveness of your campaign.