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Building Email Marketing ListsDate: 02/07/09
Category: Email Marketing
Building email marketing lists is important because each addition to your list is another potential sale. The more effort you put into building your email marketing lists, the more potential sales you will have. The first (and possibly most difficult) step in a successful email campaign is building email marketing lists, and there are a number of different ways of getting prospects to sign-up.
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Tracking Email Marketing CampaignsDate: 02/07/09
Category: Email Marketing
According to JupiterResearch, the average email marketer sends out 5.2 million emails a year, a 24% increase since 2005. Working with so many emails, how do email marketers gather any results?
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Best Practices for B2B Email MarketingDate: 02/07/09
Category: Email Marketing
B2B email marketing differs from B2C email marketing in a few crucial ways; your content has to be professional, persuasive and straight to the point because most recipients of B2B email marketing want to know why you are communicating, why it’s important and what they can get out of it.
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7 Benefits of Affiliate MarketingDate: 30/06/09
Category: Affiliate Marketing
Here are 7 reasons why affiliate marketing pays.
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What is Affiliate Web HostingDate: 30/06/09
Category: Affiliate Marketing
Affiliate web hosting enables a website owner to make money by preserving a small amount of space on their page for links to a relevant business or product. The affiliate makes money by taking a percentage commission of any sale that is directed from the affiliate site (usually by recognising a strand of code which traces the origin of the link).
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The Big Spam TheoryDate: 25/06/09
Category: Email Marketing
When Gary Thuerk sent out 600 simultaneous emails in 1978 advertising his company’s new computer system, he rightly became known as the ‘father of spam email’. His message read “We invite you to come see the 2020 and hear about the DECSystem-20 family”. Unwillingly, perhaps, those 600 addressees could also be seen as the first email list. However, the Adam and Eve of the spam email world are undoubtedly Laurence Canter and his wife Martha Siegel, although after you’ve heard what they did you might rather call them Bonnie and Clyde.
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Where’s Frobbit?Date: 24/06/09
Category:
Web Design
We test drove http://www.photofunia.com and http://www.funphotobox.com to see what we could do with Frobbit our company mascot, and the results were hilarious!
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Elements of Social Media MarketingDate: 18/06/09
Category: Social Media Marketing
Social media, like networking sites such as Facebook and Twitter, are changing the way we act online. Having a functional website no longer puts you one step ahead of everyone else, because most businesses now appreciate that an online presence is a necessity and not an advantage. Social media marketing, however, allows smaller businesses to build their online presence for very little cost whilst still reaching a substantial audience.
Here are some things to consider when putting together a social media marketing strategy.
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Things to Remember for Non-Profit WebsitesDate: 18/06/09
Category: Web Design
A successful non-profit website isn’t that much different from any other successful website, but here are some important things to consider which ordinary web design might not.
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How to Grow Your Opt-in Email ListsDate: 18/06/09
Category: Email Marketing
Here are 6 ways to grow your opt-in email lists.
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Top Tips for Web DesignDate: 18/06/09
Category: Web Design
A successful website is crucial in order to be seen and heard in the online jungle. Using these short tips, you can ensure that your website gets the main things right, allowing your designs to build on firm foundations.
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How to Avoid Going from Whitelists to BlacklistsDate: 02/06/09
Category: Email Marketing
Do you remember how in the old Western films the good cowboys wore white hats and the bad guys wore black? Here is a guide to the good guys and the bad guys of email marketing.
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Why Email Marketing MattersDate: 28/05/09
Category: Email Marketing
This will not be the first article you’ve read claiming to possess the essential truths of email marketing. But, you may ask, why does it matter?
Here are three reasons why email marketing should matter to you. -
HTML & Plain Text Emails - The Best of Both WorldsDate: 28/05/09
Category: Email Marketing
In a more simple time, internet users were accommodated with the pleasures of plain text emails. Messages contained text and text only, with images, links, and fancy fonts – the harbingers of longer load times and wasted bandwidths - being very much at home on websites alone.
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Know How to Make Email Marketing WorkDate: 21/05/09
Category: Email Marketing
Here are a few necessary know-hows to make your email marketing campaigns work.
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The Basics of Web HostingDate: 21/05/09
Category: Web Hosting
Web hosting offers individuals or businesses the opportunity to have their own websites on the World Wide Web. With people spending more and more time online now than ever before, websites have become increasingly important. Free web hosting services allow anyone to get started with their website, but paid hosting services – such as shared hosting and dedicated hosting - are often tailored for business or commercial websites.
Here is a short overview of what people mean by the terms free web hosting services, and paid web hosting services such as shared hosting and dedicated hosting.
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Email Newsletters – Why Bother?Date: 18/05/09
Category: Email Marketing
In email marketing, where immediate sales are the name of the game, email newsletters aren’t a popular option because there isn’t a game at all, or at least, not an obvious one. Email newsletters have long been used to provide content which the subscriber will hopefully find useful or interesting, and are self-sustained by offering advertisements or links to retail-oriented websites. When used correctly, email newsletters can provide the foundations for long and successful email marketing campaigns.
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What are email metrics?Date: 14/05/09
Category: Email Marketing
Email metrics, such as open rates, clicks and click through rates, bounces and unsubscribes, are the measurable data gathered from email marketing campaigns.
What are ‘email metrics’?
Email marketing is a tool, first and foremost. What makes email marketing such a powerful tool, however, is the ever-increasing development of sophisticated email marketing software which now allows you to track measurable statistics – or ‘metrics’ - such as open rates, clicks and click-through rates, bounces and unsubscribes. But what are email metrics, and why are they important?
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When to Send Your Email Marketing CampaignDate: 02/12/08
Category: Email Marketing
Once you have your email campaign ready and raring to go, there’s only one more thing to do….. Decide when to send it.
Email Campaign’s can see better results:
• On certain days
• At certain times
• In certain seasonsIt does, as always, depend on your target audience but there are some trends to the above.
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Free Christmas Email Marketing TemplateDate: 28/11/08
Category: Email Marketing
Merry Christmas Everyone,
As its Christmas, the season of giving, we thought that we would give you all a free Christmas email template to download and use for your email marketing campaigns. If you want to download it follow this link.
http://www.design-logix.co.uk/email-marketing/special-offers
We hope you like it and have a merry merry Christmas.
With a Ho Ho Ho and regards,
The Design Logix Team.
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Email Marketing versus Direct MailDate: 21/11/08
Category: Email Marketing
It’s true that a multi channel approach is often the best way to market your services or products. However there are definite advantages in using email marketing over direct mailing.
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Avoiding Spam FiltersDate: 21/11/08
Category: Email Marketing
Due to the freedom and simplicity of emailing, high levels of spammers have caused legitimate emails to get blocked. So what could be an amazing profit bound email campaign can be stopped in its tracks and potential sales lost.
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Outlook 2007 and Email MarketingDate: 21/11/08
Category: Email Marketing
Outlook 2007. Most businesses use it every day as part of their communication with clients and the outside world but its effect on email marketing campaigns has been significant. Microsoft’s aim of ignoring web standards and making html almost a foreign language has meant HTML email design is even harder work.
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Using Photoshop to create an Online Brand Image for your Clients BusinessDate: 21/11/08
Category: Brand Awarenes, Photoshop, Web Design
One of the things that set big businesses apart from the smaller businesses is brand image. If you were to see the Apple logo on a computer or the AT&T logo on a phone you would know without a doubt who made it. This tutorial will go over how to make a custom logo allowing you the primary basis to build a brand image for any business.
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Designing for Mobile InterfacesDate: 17/11/08
Category: Web Design and Development
Designing for mobile interfaces can be difficult due to the following:
1) The vast number of mobile devices
2) A broad range of browsers
3) Input / output limits
4) Lack of guidelines and resources
5) A lack of standards -
How to Maximise the Potential of Your Website?Date: 05/11/08
Category: Web Design and Development
A website should be more than just a gimmick; it should be an integral part of your business and, as such, should be carefully considered and well thought out. Your website is potentially your biggest marketing tool, a permanent advert and a showcase of your business to millions of internet users. Make the most of it.
Whether you’re setting up or simply improving your website there are numerous things to consider. Use the following questions to help yourself get a clearer picture of what you want from your site.
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Design Logix is a specialist digital media agency, committed to delivering effective and measurable online solutions to every client. Being Specialists in Web development and e-marketing strategies we aim to drive your business forward using creative thinking and the latest online technologies.
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