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Your Email Marketing Subject Line: No Subject?Date: 28/01/10
Category: Email Marketing
Creating an attention-grabbing subject line is somewhat of an art. As the world has become increasingly digitalised, we are bombarded with emails on a daily basis. You may have the gift of speech, but do you have the gift of persuasive writing?
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Segmentation and Email MarketingDate: 28/01/10
Category: Email Marketing
No customer is exactly the same as the next, and what invokes the interest of one might not appeal to another. For this reason it is essential that the information contained in the message you are sending is tailored and targeted towards the different needs of your customers. Email marketing messages that are targeted, segmented and relevant to the interests of the recipient are much more likely to be opened and acted upon.
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Why do Email MarketingDate: 28/01/10
Category: Email Marketing
Accomplished marketing is essential for businesses that want to retain a competitive advantage in the market, especially since successful marketing increases the visibility of your company. However, it is important to operate within certain rules in order to ensure that your email marketing is not regarded as spam as serious consequences could potentially follow. The emails should therefore always abide to the best practices in the field.
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Can You Recognise These Familiar Brands?Date: 13/08/09
Category: Web Design
Businesses are always talking about “brand awareness”, but what is it? Rather than giving you another overly-complicated definition, let’s have a look at some popular brands… but look closely.
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Crucial Calls to ActionDate: 13/08/09
Category: Email Marketing
The call to action does exactly what it says on the tin. Calls to action (or CTAs) invite (or even demand) that the reader makes some sort of decision that contributes to the overall objective of the email.
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5 Top Tips for SEODate: 12/08/09
Category: SEO
When bigger businesses tighten their grip on the web, it’s imperative that smaller businesses do anything and everything they can to get noticed. This is where search engine optimisation can help. More commonly referred to as SEO, search engine optimisation does exactly that, in that its primary goal is to optimise your website to make it easier for search engines to find.
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When Automised Email Marketing Just Doesn’t WorkDate: 12/08/09
Category: Email Marketing
The whole idea of email marketing is an attempt to establish regular communication with a current or prospective consumer in order to build a long-term, trusting relationship. Essentially, the development of email marketing software is a progression towards a fully automatised mode of communication, removing all effort on the sender’s behalf to a few clicks.
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Do You Think You Know Email Marketing?Date: 12/08/09
Category: Email Marketing
Just when you thought you knew email marketing…
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7 Reasons Not to Use Free Web HostingDate: 12/08/09
Category: Web Hosting
If you own your own company and want to have a presence on the web, free web hosting isn’t the option for you. Free web hosting is perfect for personal websites, or even smaller organisations or endeavours, but for any company which wants to be seen as respectable and professional, paying for web hosting services is a small price to pay.
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3 Keys to Web Hosting SuccessDate: 12/08/09
Category: Web Hosting
When finding the right web hosting company, it’s not only what they offer you that should sway your decision. You should always choose what you can afford, but you need to make sure your web host is respectable, offers efficient customer service and is readily available if you have any technical issues.
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Online Strategies for the Pharmaceutical IndustryDate: 16/07/09
Category: Email Marketing
Traditional pharmaceutical marketing techniques are becoming less effective. With 80% of online consumers searching for health information regularly, there is a growing need for the pharmaceutical industry to develop integrated online strategies. This figure coincides with the rapid growth of direct pharmaceutical sales to consumers which grew from $700 million in 1997 to an incredible $4.2 billion in 2005 (United States Government Accountability Office 2006).
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Careful Copy for Email NewslettersDate: 16/07/09
Category: Email Marketing
It’s not uncommon for writers to reuse content produced for other media for their email newsletter, but you have to be careful. Here is a good example of how reusing content in email newsletters can sometimes go very wrong.
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Managing Email DeliverabilityDate: 16/07/09
Category: Email Marketing
Email deliverability incorporates all the issues which stop your emails from arriving in your recipient’s inbox. Improving email deliverability, therefore, involves increasing the amount of emails which get delivered by looking at the issues which are hindering email deliverability such as bounces and spam filters.
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Winning Online - Web Design in ManchesterDate: 14/07/09
Category: Web Design
Manchester is renowned for many things; a quality university, one of the UK’s major airports, entertainment venues which regularly attract global superstars, and arguably the world’s best football team. But people don’t often realise that Manchester is winning online as well. When residents or visitors of Manchester need something on the internet, their web design makes it easy to find.
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North West Web DesignDate: 14/07/09
Category: Web Design
With over 7 million residents, 250,000 businesses and the twelfth largest economy in Europe, the UK’s North West is fast becoming the first choice for creative web design. The North West has the largest concentration of universities in the UK, and the University of Manchester – which is the UK’s largest single site university – is one of four main educational establishments in Manchester which offer leading web design, development and new media courses. The Media Centre of Vocational Excellence in Manchester even has courses aimed at helping people find employment in new media such as web design.
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Implementing SEO Techniques in Website DesignDate: 09/07/09
Category: Web Design
It’s not often said, but people often come across SEO techniques when it’s too late. Although we all understand the importance of good search engine rankings and generating substantial traffic to our websites or blogs, we don’t necessarily think of SEO techniques as something which should be utilised alongside website design.
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Advantages of Email MarketingDate: 07/07/09
Category: Email Marketing
Email Marketing is a popular form of direct marketing which uses email to communicate to prospective or existing clients. Any email sent to a prospective or existing client could be considered email marketing, but the term is usually used to refer to sending emails to current clients with the intention of enhancing B2C (business to client) or B2B (business to business) relationships, or sending emails to prospective customers with the intention of making them buy a product or service.
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Email Marketing Software - What to Look ForDate: 07/07/09
Category: Email Marketing
In order to reach the largest target audience, your email marketing software should allow you to gather as many subscribers on as many mailing lists as you require. With no limits, you can begin segmenting your lists based on types and demographics, allowing you to tailor your email campaigns for specific segments.
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Building Email Marketing ListsDate: 02/07/09
Category: Email Marketing
Building email marketing lists is important because each addition to your list is another potential sale. The more effort you put into building your email marketing lists, the more potential sales you will have. The first (and possibly most difficult) step in a successful email campaign is building email marketing lists, and there are a number of different ways of getting prospects to sign-up.
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Tracking Email Marketing CampaignsDate: 02/07/09
Category: Email Marketing
According to JupiterResearch, the average email marketer sends out 5.2 million emails a year, a 24% increase since 2005. Working with so many emails, how do email marketers gather any results?
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Best Practices for B2B Email MarketingDate: 02/07/09
Category: Email Marketing
B2B email marketing differs from B2C email marketing in a few crucial ways; your content has to be professional, persuasive and straight to the point because most recipients of B2B email marketing want to know why you are communicating, why it’s important and what they can get out of it.
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7 Benefits of Affiliate MarketingDate: 30/06/09
Category: Affiliate Marketing
Here are 7 reasons why affiliate marketing pays.
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What is Affiliate Web HostingDate: 30/06/09
Category: Affiliate Marketing
Affiliate web hosting enables a website owner to make money by preserving a small amount of space on their page for links to a relevant business or product. The affiliate makes money by taking a percentage commission of any sale that is directed from the affiliate site (usually by recognising a strand of code which traces the origin of the link).
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The Big Spam TheoryDate: 25/06/09
Category: Email Marketing
When Gary Thuerk sent out 600 simultaneous emails in 1978 advertising his company’s new computer system, he rightly became known as the ‘father of spam email’. His message read “We invite you to come see the 2020 and hear about the DECSystem-20 family”. Unwillingly, perhaps, those 600 addressees could also be seen as the first email list. However, the Adam and Eve of the spam email world are undoubtedly Laurence Canter and his wife Martha Siegel, although after you’ve heard what they did you might rather call them Bonnie and Clyde.
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Where’s Frobbit?Date: 24/06/09
Category:
Web Design
We test drove http://www.photofunia.com and http://www.funphotobox.com to see what we could do with Frobbit our company mascot, and the results were hilarious!
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Elements of Social Media MarketingDate: 18/06/09
Category: Social Media Marketing
Social media, like networking sites such as Facebook and Twitter, are changing the way we act online. Having a functional website no longer puts you one step ahead of everyone else, because most businesses now appreciate that an online presence is a necessity and not an advantage. Social media marketing, however, allows smaller businesses to build their online presence for very little cost whilst still reaching a substantial audience.
Here are some things to consider when putting together a social media marketing strategy.
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Things to Remember for Non-Profit WebsitesDate: 18/06/09
Category: Web Design
Successful non profit websites aren’t that much different from any other successful website, but here are some important things to consider which ordinary website design might not.
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How to Grow Your Opt-in Email ListsDate: 18/06/09
Category: Email Marketing
Here are 6 ways to grow your opt-in email mailing lists.
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Top Tips for Web DesignDate: 18/06/09
Category: Web Design
A successful website is crucial in order to be seen and heard in the online jungle. Using these short tips for website design, you can ensure that your website gets the main things right, allowing your designs to build on firm foundations.
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How to Avoid Going from ‘Whitelists’ to ‘Blacklists’Date: 02/06/09
Category: Email Marketing
Do you remember how in the old Western films the good cowboys wore white hats and the bad guys wore black? Here is a guide to the good guys and the bad guys of email marketing.
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Why Email Marketing MattersDate: 28/05/09
Category: Email Marketing
This will not be the first article you’ve read claiming to possess the essential truths of email marketing. But, you may ask, why does it matter?
Here are three reasons why email marketing should matter to you.
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HTML & Plain Text Emails - The Best of Both WorldsDate: 28/05/09
Category: Email Marketing
In a more simple time, internet users were accommodated with the pleasures of plain text emails. Messages contained text and text only, with images, links, and fancy fonts – the harbingers of longer load times and wasted bandwidths - being very much at home on websites alone.
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Know How to Make Email Marketing WorkDate: 21/05/09
Category: Email Marketing
Here are a few necessary know-hows to make your email marketing campaigns work.
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The Basics of Web HostingDate: 21/05/09
Category: Web Hosting
Web hosting services offer individuals or businesses the opportunity to have their own websites on the World Wide Web. With people spending more and more time online now than ever before, websites have become increasingly important. Free web hosting services allow anyone to get started with their website, but paid web hosting services – such as shared hosting and dedicated hosting - are often tailored for business or commercial websites.
Here is a short overview of what people mean by the terms free web hosting services, and paid web hosting services such as shared hosting and dedicated hosting.
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Email Newsletters – Why Bother?Date: 18/05/09
Category: Email Marketing
In email marketing, where immediate sales are the name of the game, email newsletters aren’t a popular option because there isn’t a game at all, or at least, not an obvious one. Email newsletters have long been used to provide content which the subscriber will hopefully find useful or interesting, and are self-sustained by offering advertisements or links to retail-oriented websites. When used correctly, email newsletters can provide the foundations for long and successful email marketing campaigns.
Here are some things to remember when creating your email newsletters.
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What are ‘email metrics’?Date: 14/05/09
Category: Email Marketing
Email marketing is a tool, first and foremost. What makes email marketing such a powerful tool, however, is the ever-increasing development of sophisticated email marketing software which now allows you to track measurable statistics – or ‘email metrics‘ - such as open rates, clicks and click-through rates, bounces and unsubscribes. But what are email metrics, and why are they important?
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When to Send Your Email Marketing CampaignDate: 02/12/08
Category: Email Marketing
Once you have your email campaign ready and raring to go, there’s only one more thing to do….. Decide when to send it.
Email Campaign’s can see better results:
• On certain days
• At certain times
• In certain seasonsIt does, as always, depend on your target audience but there are some trends to the above.
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Free Christmas Email Marketing TemplateDate: 28/11/08
Category: Email Marketing
Merry Christmas Everyone,
As its Christmas, the season of giving, we thought that we would give you all a free Christmas email template to download and use for your email marketing campaigns. If you want to download it follow this link.
http://www.design-logix.co.uk/email-marketing/special-offers
We hope you like it and have a merry merry Christmas.
With a Ho Ho Ho and regards,
The Design Logix Team.
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Email Marketing versus Direct MailDate: 21/11/08
Category: Email Marketing
It’s true that a multi channel approach is often the best way to market your services or products. However there are definite advantages in using email marketing over direct mailing.
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Avoiding Spam FiltersDate: 21/11/08
Category: Email Marketing
Due to the freedom and simplicity of emailing, high levels of spammers have caused legitimate emails to get blocked. So what could be an amazing profit bound email campaign can be stopped in its tracks and potential sales lost.
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Outlook 2007 and Email MarketingDate: 21/11/08
Category: Email Marketing
Outlook 2007. Most businesses use it every day as part of their communication with clients and the outside world but its effect on email marketing campaigns has been significant. Microsoft’s aim of ignoring web standards and making html almost a foreign language has meant HTML email design is even harder work.
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Using Photoshop to create an Online Brand Image for your Clients BusinessDate: 21/11/08
Category: Brand Awarenes, Photoshop, Web Design
One of the things that set big businesses apart from the smaller businesses is brand image. If you were to see the Apple logo on a computer or the AT&T logo on a phone you would know without a doubt who made it. This tutorial will go over how to make a custom logo allowing you the primary basis to build a brand image for any business.
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Designing for Mobile InterfacesDate: 17/11/08
Category: Web Design and Development
Designing for mobile interfaces can be difficult due to the following:
1) The vast number of mobile devices
2) A broad range of browsers
3) Input / output limits
4) Lack of guidelines and resources
5) A lack of standards -
How to Maximise the Potential of Your Website?Date: 05/11/08
Category: Web Design and Development
A website should be more than just a gimmick; it should be an integral part of your business and, as such, should be carefully considered and well thought out. Your website is potentially your biggest marketing tool, a permanent advert and a showcase of your business to millions of internet users. Make the most of it.
Whether you’re setting up or simply improving your website there are numerous things to consider. Use the following questions to help yourself get a clearer picture of what you want from your site.
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Design Logix is a specialist digital media agency, committed to delivering effective and measurable online solutions to every client. Being Specialists in Web development and e-marketing strategies we aim to drive your business forward using creative thinking and the latest online technologies.
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